Panel Presentation: How to Connect With Diverse Audiences

A screenshot from the ASJA line-up.

Diversity may seem like a buzz word these days. But it’s more than that—and it’s important to keep in mind if we’re communicating with other people for work…and beyond.

As writers, we seek to develop and share stories that are well-reported, accurate, and engaging. To do this, we should know when stories are indeed ours to write, how to connect with sources who are reflective of the landscape, which terms to use (and avoid) to help provide clarity and avoid stereotypes, and more.

A few weeks ago, I hosted a panel at the American Society of Journalists and Authors virtual conference to talk about all of this. And to share tips and considerations for reporting and writing stories that can accurately represent a variety of sources and effectively connect with diverse audiences.

By the way, diversity doesn’t just refer to differences in race and ethnicity, though those are often discussed. It also can refer to differences in gender identity, ability, religion, political affiliation, and more. Basically, we just need to keep in mind that everyone isn’t like us—and remember that our experiences are not necessarily those of our readers. We also can actively seek out interviews and discussions with people outside of our typical spheres. If we’re striving to be objective and inclusive in our story-telling, this is a start.
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So how’s your communication going these days? Are you facing any hurdles in this area?

If you missed the session, you can access the replay via ASJA. You’ll see my tips on how to find new great sources, how to connect with people who are different than you (and why you should!), and how to get introspective about your own thoughts and potential limitations so you can find success.

Talk soon!✨⁣⁣⁠⠀

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